For exhibitors

Every booth.
A closed-loop CRM.

Scan attendees. Qualify on the spot. Push leads into your CRM live, no CSV imports, no Zapier middleman. Track footfall-to-lead conversion. Let attendees pre-book meetings before they arrive. The booth your sales team will actually fight to staff.

Four steps. Zero spreadsheets.

1/4

Scan

Tap any attendee's badge with your phone, instant capture.

2/4

Qualify

Mark them as a lead. Add tags, notes, BANT score on the spot.

3/4

Sync

Webhooks fire live into HubSpot, Salesforce, Slack, anywhere.

4/4

Measure

Footfall → Lead conversion tracked. Real booth ROI.

The booth toolbox

Six things your booth gets on day one.

01Lead qualification

Qualify every visitor in 5 seconds.

Footfall is people who walked by. Leads are people worth following up. Tap "Mark as Lead" on the row, add a quick BANT note (budget · authority · need · timing), pick from your tag library (hot / warm / cold, or your own taxonomy). The visitor knows nothing changed; you know everything.

  • One-tap promote: Footfall → Lead
  • Custom tag library per booth
  • Free-text notes attached to every row
  • Bulk re-tag from the desk dashboard
02CRM push (outbound)

Stream qualified leads to your CRM live.

Every "Mark as Lead" event fires a webhook the moment it happens. HMAC-signed, automatic retry on 5xx, full audit log in your dashboard. Drop the webhook URL into HubSpot, Salesforce, Pipedrive, Slack, custom backends. No CSV imports. No 24-hour batch delays. No Zapier middleman taking a cut.

  • HubSpot / Salesforce / Pipedrive / custom endpoints
  • HMAC-SHA256 signatures (X-EF-Signature header)
  • Retry on failure with exponential backoff
  • Field-mapping config: our schema → your schema
03Footfall tracking

See who walked past. Not just who you scanned.

Every scan counts as footfall. Every "Mark as Lead" promotes it. The dashboard shows your live ratio, Booth A converted 38% of footfall to leads, Booth B converted 12%. Compare against the event-wide median. Know exactly which staff member is closing, which is just collecting badges.

  • Live footfall counter per booth
  • Conversion ratio (Footfall → Lead) updated real-time
  • Per-staff-member attribution
  • Hourly footfall heatmap
04Meeting slots

Let attendees pre-book booth meetings.

Open your calendar at the booth, 15 / 30 / 60-minute slots, your choice. Attendees browse exhibitors on the platform days before the event, pick a time that works, and lock it in. Calendar invites fire to both sides. You arrive knowing exactly who's coming to your booth at 2 PM Tuesday.

  • Configurable slot length per booth
  • Calendar invites auto-fire on booking
  • No-show tracking + post-event report
  • Walk-up vs pre-booked split in analytics
05Visitor directory

Browse the room. With permission, with privacy.

When the tenant enables it and an attendee opts in, you can browse the directory of who else is at the event, role, company, interests, LinkedIn. Filter by track, by industry, by what they're looking for. Reach out, schedule a meeting, fill your slots before doors open.

  • Tenant-controlled, attendee-opt-in (privacy by default)
  • Search by role, company, interests
  • One-click meeting request
  • Mutual visibility, they see you back
06Lead-quality scoring

Promote what works.

Post-event reports show which booths converted highest. Quality scores account for not just lead count but downstream signal, did the lead respond to follow-up? Did they convert in your CRM? Use it to reward booths, optimise lineups, decide who gets the prime aisle next year.

  • Quality score: footfall + leads + downstream
  • CRM-side conversion tracking via webhook callback
  • Per-event + cross-event booth rankings
  • Exportable to your finance / sponsor team
In the toolbox

Plus the small wins
that compound.

Quality-of-life details that turn a busy booth into a clean pipeline.

01

Attendee chat

Message attendees directly from the booth dashboard.

02

Promoted booth tiers

Gold / Silver tiers get prominent spots on the public site.

03

Custom tag library

Define your own qualification taxonomy.

04

Multi-staff per booth

Multiple team members log in, scan, capture independently.

05

Booth analytics

Hourly footfall, top tag distributions, conversion trend.

06

Instant onboarding

Magic-link invite, no app to install, live in 60 seconds.

Exhibitor portal

Stop the leak between
booth and CRM.

Scan the badge. Tag the lead. The webhook fires before your colleague finishes saying "got it." HubSpot, Salesforce, Pipedrive, your own backend, pick one, point us at it, watch leads land live.

HMAC-signed webhooks · Retry on failure · No Zapier middleman.